We write about investing the way we advise — slowly, carefully, and without a product to sell. Every piece is an honest exploration of what we believe and why. For shorter updates, see our blog.
Featured · Investment Philosophy
A stock isn't a ticker. It isn't a chart. It is a fractional ownership of a business. The moment you stop thinking in businesses and start thinking in prices, you have lost the game. This is the most important thing we believe at Inertia — and the hardest thing to practise consistently.
Read the EssayBehavioural Finance
We feel the pain of a loss roughly twice as strongly as the pleasure of an equivalent gain. That asymmetry is hardwired. Here's how it shows up in portfolios — and what to do about it.
Financial Planning
Most retirement calculators are dangerously misleading because they ignore inflation, healthcare, and longevity risk. Here's a more honest approach to building your retirement corpus.
Investment Philosophy
Honest reflections from a decade of practice — the calls we got right, the ones we got wrong, and the principles that have remained constant throughout.
Tax & Compliance
Budget 2024 changed the LTCG rules. A clear breakdown of what changed, what didn't, and how to optimise your equity portfolio structuring for the new regime.
Behavioural Finance
Every financial plan fails at the same point: when markets behave badly and the investor behaves worse. The plan needs to anticipate both — the market's volatility and your own.
Markets & Sectors
The Nifty 50 has heavy sector concentration. Passive investors who think they're diversified are often carrying more concentrated exposure than they realise. Here's what to do about it.
