Deeply informed. Completely transparent. Built around you.

Three core services. One consistent commitment: your interest above all others. All advisory is SEBI-compliant and subject to written rationale.

Ongoing Investment Advisory

Our flagship service — a comprehensive, ongoing investment advisory relationship for individuals building long-term wealth through equities.

Advisory covers listed equities, mutual funds, ETFs, and hybrid instruments. Every recommendation is backed by written research. Reviews happen quarterly — or whenever your life changes.

  • Personalised investment policy statement aligned to your goals, risk profile, and cashflows
  • Written research note with every stock or fund recommendation — sector context, valuation, risk factors
  • Quarterly portfolio review calls with detailed performance attribution
  • Unlimited advisory queries via email or WhatsApp between scheduled reviews
  • Annual asset allocation review aligned to life stage, goal proximity, and market conditions
  • Rebalancing recommendations with written rationale — you retain execution control at all times
  • Tax-loss harvesting guidance and SIP/STP optimisation (not tax advice — consult your CA)
Investment advice is provided on a non-discretionary basis. All execution decisions rest with the client. Past performance is not indicative of future results.
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What you get

A financial adviser who reads, researches, and rationally explains every single recommendation.

Not a model portfolio. Not automated recommendations. A human being who knows your situation, monitors your holdings, and answers your questions — supported by institutional-grade research.

SEBI Note: As a registered RIA, Inertia is prohibited from earning commissions on any product recommended. Our only income is the fee you pay.

Suitable for:

Working Professionals

Senior professionals, executives, doctors, lawyers building systematic long-term wealth

Business Owners

Entrepreneurs with surplus capital seeking structured equity exposure

NRI Investors

NRIs investing in Indian equities who need a trusted adviser in India

What to expect

A comprehensive audit of what you hold, why, and whether it makes sense.

The Portfolio Analysis is a one-time engagement that delivers a clear, written report. Ideal for investors who want an independent second opinion before making significant changes — or who simply want to understand their portfolio properly.

Deliverable: Written portfolio analysis report within 10 business days of receiving complete portfolio data.

Portfolio Analysis & Review

A one-time comprehensive review of your existing portfolio, across all your holdings and accounts. Delivered as a written report with actionable recommendations.

Many investors come to us with ad hoc portfolios — a mix of mutual fund investments from different advisors, direct equity positions accumulated over years, insurance-cum-investment products, and no clear strategy. The Portfolio Analysis brings clarity.

  • Complete inventory of all investment holdings — mutual funds, equities, ETFs, ULIPs, bonds
  • Asset allocation analysis vs. recommended allocation for your risk profile and time horizon
  • Overlap and concentration risk analysis across funds and direct equity holdings
  • Fund quality assessment — expense ratio, rolling returns, alpha generation, manager track record
  • Insurance-investment product review (LIC, ULIPs) — whether to continue, surrender, or restructure
  • Written rebalancing roadmap with priority-ordered action steps
  • 60-minute debrief call to walk through findings and answer questions
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Comprehensive Financial Planning

A full financial plan covering every goal: retirement, children's education, homeownership, insurance, and emergency reserves. Delivered as a comprehensive written document.

Most people have goals but no plan. This service constructs one — mapping your current income, assets, liabilities, and projected cashflows against your stated life goals, and prescribing a concrete, prioritised roadmap to reach them.

  • Net worth statement and cash flow analysis — understanding where you are today
  • Goal quantification with inflation adjustment — retirement, education, housing, lifestyle
  • Insurance gap analysis — life, health, critical illness, disability coverage adequacy
  • Emergency fund sizing and liquidity management framework
  • Retirement corpus projection with multiple scenario sensitivity analysis
  • Debt management strategy — EMI rationalisation and payoff sequencing
  • Comprehensive written financial plan document — designed as a 5-year roadmap
Financial planning does not include tax advice. Tax implications discussed at a high level; detailed tax advice should be obtained from a qualified CA or tax adviser.
Begin Financial Planning

The outcome

"I finally know where I'm going and exactly what I need to do to get there."

That's what most clients say after receiving their financial plan. Not a vague direction — a concrete, prioritised action plan with numbers attached to every goal.

This service is provided under Inertia's SEBI RIA registration. No insurance or product sales are involved in or related to this service.

Our fees, clearly stated.

There are no hidden charges, trailer commissions, or performance fees. As a SEBI Registered RIA, we are required to disclose all fees in writing before engaging with any client.

Fee structure for Inertia advisory services
Service Structure Fee (Indicative) Notes
Ongoing Investment Advisory Annual retainer ₹50,000 – ₹2,00,000 Fee depends on portfolio size and complexity. Fixed fee or AUM-based as per SEBI limits.
Portfolio Analysis & Review One-time fixed fee ₹15,000 – ₹30,000 Includes all asset classes, written report, and 60-min debrief call.
Comprehensive Financial Planning One-time fixed fee ₹25,000 – ₹50,000 Full plan document and two review sessions included.
Discovery Call Complimentary ₹0 30-minute call to understand your needs. No obligation. No sales pitch.
Fees shown are indicative and may vary based on individual requirements and portfolio complexity. All fees are communicated in writing via an Investment Advisory Agreement before work commences, in compliance with SEBI (Investment Advisers) Regulations, 2013. SEBI has capped advisory fees at 2.5% of AUA or ₹1.25 lakh per annum per family — whichever is lower, for AUM-based fee structures.

From first conversation to long-term partnership.

Step 01

Discovery Call

A free 30-minute conversation. We listen to your goals, current situation, and concerns. You ask us anything about our approach and process. No obligation.

Step 02

SEBI Risk Profiling

Mandatory SEBI risk profiling questionnaire. We assess your risk appetite, capacity, and time horizons. Combined with cashflow analysis to define true investment capacity.

Step 03

Investment Policy Statement

We draft a written Investment Policy Statement — your goals, constraints, allocation targets, and advisory parameters. Reviewed and signed by both parties before any advice begins.

Step 04

Portfolio Construction

First portfolio or rebalancing recommendations provided with full written research notes. Execution is at your discretion — you maintain full control of your funds and securities.

Step 05

Ongoing Partnership

Quarterly reviews, rebalancing recommendations, research notes on new additions, and open-door access for queries. We adapt as your life evolves.

Start with a free 30-minute call.

We'll understand your goals, answer your questions, and tell you honestly whether we can help.

Book a Free Discovery Call

Investment in securities market are subject to market risks. Registration granted by SEBI does not guarantee performance or assurance of returns.