Our story. Our people. Our purpose.
Inertia was built on a single conviction: that every Indian investor deserves independent, conflict-free advice. Since 2012, we've been making that possible.
How it began
Founded in 2012. Built on a gap the industry refused to close.
When Shobhit Khare left a decade of institutional equity research, he knew one thing clearly: investors were being served by a system built for its own benefit, not theirs.
Fund distributors earn trails from every product they recommend. Banks cross-sell to meet quotas. Commission structures determine which "advice" reaches the retail investor.
Inertia was founded as an answer. A practice where the only income is from client fees. A practice with no permission to earn commissions. A practice that places a written, legally enforceable fiduciary duty on every adviser.
When Anshul Khare joined as co-founder — bringing Gold Medal rigour from IIM Indore and SEBI's NISM certification — the practice's foundations were complete. Analytical depth. Fiduciary obligation. Long-term focus. Client-first always.
Inertia is founded in Pune
Shobhit Khare launches the practice following a decade in institutional equity research at Motilal Oswal. Fee-only from day one.
SEBI formally grants RIA licence
Inertia obtains SEBI Registration No. INA000018090 — one of the early RIA registrations under India's then-new framework for Investment Advisers.
Anshul Khare joins as Co-founder
With an MBA Gold Medal from IIM Indore and NISM certification, Anshul brings analytical depth and a passion for investor education to the partnership.
Assets under advisory reach ₹30 Cr+
AUA milestone crossed. The firm continues to grow through referrals and reputation alone — no paid acquisition, no commission-driven onboarding.
117+ client relationships. ₹40 Cr+ AUA.
Inertia continues as a boutique practice focused on depth over breadth — a small number of carefully onboarded long-term relationships with working professionals.
Meet the founders
Shobhit Khare
Co-founder & Managing Partner
- MBA, IIT Delhi
- Former VP — Equity Research, Motilal Oswal Securities Ltd.
- 12+ years in institutional equity research before founding Inertia
- SEBI Registered Investment Adviser (Indiv.) Since 2014
- BSE Membership: BSE2007
Shobhit brings the analytical discipline of institutional research to the world of personal finance. Having advised institutions on listed equities for over a decade, he recognised that the same rigour — applied to individual investors' goals and portfolios — could transform outcomes for India's growing investment class.
He designed Inertia's core investment framework: evidence-based, fundamentals-first, and ruthlessly free of product bias. His conviction that "an adviser who cannot say no to a product is not an adviser" is something every Inertia client will hear on day one.
Connect on LinkedIn"Inertia is meant to do for individual investors what institutional research does for funds — give them access to unbiased, deeply researched, evidence-based thinking."
Anshul Khare
Co-founder & Principal Officer
- MBA Gold Medalist, IIM Indore (Batch 2016)
- NISM Series X-A & X-B Certified (Investment Adviser)
- SEBI Registered Investment Adviser — Registered Principal
- Author, investor educator & writer on behavioural finance
- PGDM in Finance with specialisation in Equity Markets
Anshul's role at Inertia is two-part: adviser and educator. As principal officer, he ensures every aspect of client engagement meets the highest standards of SEBI compliance and fiduciary governance. As an investor educator, he believes deeply that informed clients make better long-term partners.
His writing on behavioural finance, portfolio psychology, and investment philosophy has reached thousands of readers through Inertia's newsletters and public essays. He brings both technical rigour and genuine empathy to every client relationship.
Connect on LinkedIn BNI Pune East profile"A well-informed investor who understands the why behind every decision will hold through volatility and compound wealth far more effectively than one who simply follows instructions."
What guides us
The values behind every decision.
Fiduciary First
Every decision we make must be in our client's best interest. This is not a marketing claim — it is a SEBI-mandated legal obligation we take seriously.
Radical Transparency
Every fee is disclosed upfront. Every recommendation comes with a written rationale. No hidden commissions, no undisclosed incentives. Ever.
Investor Education
We don't just give advice — we explain it. An informed client makes better decisions, holds through volatility, and builds more wealth over time.
Research Over Noise
We tune out market noise, media narratives, and fear-based investing. Every portfolio is built on fundamental analysis and evidence, not headlines.
Long-term Relationships
We deliberately limit client numbers to ensure each relationship receives the depth and attention it deserves. We are not a mass-market product.
Regulatory Integrity
SEBI compliance is never treated as a checkbox. We maintain the highest standards of our RIA registration and welcome any regulatory scrutiny.
By the numbers
Inertia at a glance.
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