Investing is a relatively new concept for most Indian households. Historically, previous generations in India lacked the financial surpluses needed to invest beyond meeting basic needs. Limited disposable income meant that savings and investments were minimal, driven primarily by the necessity to fulfill immediate requirements like food, education, and healthcare. This shaped a mindset where investing wasn’t seen as a priority or even a viable option for most families.
 

However, with the turn of the millennium, things began to change. The economic reforms of post-liberalized India began to bear fruit, and Indian households, especially well-educated professionals, started gaining recognition globally. Despite this newfound success, many still lacked the financial literacy to manage and grow their wealth effectively.

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Inertia found its roots in 2012 when our founder Shobhit Khare recognized this gap and committed to building a framework that empowers individuals to achieve financial freedom. His vision is to provide affordable and transparent access to investment expertise, enabling people to make informed financial decisions. Having experienced a lack of financial security firsthand, we understand the challenges of managing wealth responsibly.